It’s a wrap!

Sonic Blend received feedback for the EPK that we produced for the incredible band Lost Men of Palau. They state:

“Firstly, we truly enjoyed the collaboration with Sonic Blend as they came up with various great ideas. We mainly noticed that in the preparation phase, where Sonic Blend suggested a lot of different scenario’s that fitted the band’s thoughts. Concerning the development of the end-product, we’ve been  kept informed about the progress at all times. Overall, we are certainly satisfied with the quality of both the visual shots and the interview. We enjoyed the experience of shooting an EPK and had a pleasant collaboration with Sonic Blend.”

We are glad that LMOP is happy with the result and the process of shooting with our team and want to thank them for the great collaboration!

 

Preview

‘The industry is moving fast, the environment is dynamic and there are too many parties just simply screaming for the attention of the consumer.’

Tuesday the 24th of May can be seen as a historical day for Sonic Blend and its approach towards branding. As known we are specializing in matching artists with brands while we are at the same time also seeking for innovative and strong ways to brand artists. One of the tools we are creating and producing are Electronic Press Kits. Normally EPK’s are a package of written biography’s, discography’s, milestones, live data, contact information and press and live photo’s. We believe that the industry is asking for more interactive communication of a message than written documents.

So what do we like to see? Strong messages that carry out an even stronger image packed up in an understandable and short HD video. Take a look at ’De Staat‘, a popular and innovative Dutch rock band. They give the world a lesson in how to create a strong message with their EPK.

‘So if you are an upcoming artists, and you are looking for innovative and exciting ways to brand yourself? Sonic Blend offers the ideal service!’

Get in contact with us via sonicblend.rmi@gmail.com

SOUNDS LIKE BRANDING

Why do brands turn to music in today’s marketing and advertising clutter and what effect does music have in the struggle to set oneself apart from others in the world of marketing? The book Sounds Like Branding by author Jakob Lusensky talks about that topic and it is a book that has the potential to implant an idea in ones thinking that can rapidly expand into manifesting itself as something so obvious and powerful in nowadays marketing world. And it really makes sense. Brands collaborating with musicians will only stop once people stop making emotional decisions when choosing brands. The author Jakob Lusensky is president of the global brand agency Heartbeats International. A beta version of the book is available at The Blog of Sounds Like Branding. The full English version will be released in July. We very excited about the book as we am currently working the field of combining brands with music.

Google getting on board with the cloud

Yesterday Google launched its beta version of it’s cloud music service. Google is going on board the ship of brands further connecting with music. Google is taking a similar road Amazon a couple of weeks back with the launch of the Amazon cloud music service. Google has been struggling to secure licenses and criticized the outdated and unreasonable terms of the major record labels. So the result is the launch of the cloud music service without many of the licenses from record labels. Users will be able to upload 20,000 songs to the cloud music locker, which can be accessed from any web browser.

Below is an instruction video of how the beta cloud player works.

It’s Who You Know

“It’s who you know”, probably one of the most oft-used phrases when talking about success in the music industry. There’s no doubt that the music business is indeed a place where networks are important. However, what does it even exactly mean? What are the actual variables in this alleged formula to success? An interesting article published on Music Think Tank discusses this subject. Definitely worth some thought!

The Musician Machinery? Hopefully for the good.

It has never been so easy for prospective artists to get exposure. Numerous music career platforms open their gates and are not shy to promise you the universe. An article published on Hypebot and later reported by Sounds Like Branding questions the actual value of these services. The author highlights major concerns about the investment some artists make for such internet presence. An interesting story with controversy to think about.

There is more than meets the Eye



In today’s marketing and branding industry brands are facing a great challenge to find and connect with their target group in order to create valuable relationships and enhance the brands image according to the consumer demands. The perceived image of the brand amongst the target group is difficult to create and needs credibility and engagement with their interests and culture. A brand embodies the identified personality of a concept, product or service and the image of a brand constitutes as essential asset.

Sounds like Branding, a platform for insights in communication and branding conducted very interesting research in this growing concept of Music as a marketing tool. They say:

  “..now an increasing number of brands are understanding that there is more to a brand than meets the eye. More of these companies are starting to ask themselves how their brand sounds. A music profile defining their unique tone in music is added onto their existing graphic profile.”

 A reported survey on this topic by Sounds like Branding  shows us valuable insight in this market’s potential. The results of the survey are based upon the responses of 70 large multinationals around the world, including: Heineken, Microsoft, Sony, Nokia, eBay, BMW, McDonalds and many more. The most significant conclusion was that there is a great distance between how high Brands rate the importance of music in their branding and the actual resources they invest in it. The brand’s ambition is high but their involvement is not even close to what it should be. Brands have to develop ways of utilizing music and Artists need to start ‘speaking the language of the Brands’. Below you’ll find some interesting figures taken from the survey report.